How Can I Improve My Amazon Sales Rank?
If you notice that your Amazon Best Seller Rank is lowering over time, this means that your sales are increasing or that the sales of your competitor’s are decreasing while yours are consistent. Either way, it is a win-win for you, so let’s discuss how we can improve upon our rank with or without Amazon seller software and show up on Amazon’s best sellers list:
1. Optimize your product listing
Your product listing page is the one that makes it or breaks it for you as a seller on Amazon. A relevant product title, helpful product features/bullet points, accurate product description, high-quality product photographs, using A+ content, and good quality of ratings and a high number of reviews, with keyword-rich content, are all an integral part of a healthy product listing. Optimizing your product listing on Amazon helps you in achieving a better organic rank on the search inquiry page, thereby improving your visibility and conversions over time, and also enhances your Amazon Sales Rank.
To learn more about the above, click here – Amazon Listing Optimization.
2. Use Amazon PPC Ads
You cannot expect a sapling to grow from a seed unless you water it. Similarly, you cannot expect to increase your sales without initially investing a little in advertising and showcasing your product to the interested shoppers. Amazon PPC Ads or Amazon Sponsored Products are pay-per-click ads that are visible all across the Amazon platform like the search results page, product detail page, and even on third-party apps or websites. As the name suggests, an advertiser pays every time a shopper clicks on their ad. It works on a bidding system wherein multiple sellers bid on keywords most relevant to their products, and the seller with the highest bid wins, and his ad is shown to the audience. With improved visibility, there are better chances of getting conversions, which in turn would influence your Amazon Sales Rank.
To learn more about advertising on Amazon, click here – Amazon Sponsored Products.
3. Price your product competitively
Price is another important factor that encourages shoppers to buy your product and improve your Amazon Sales Rank. If your prices are competitive, then that improves your chances of getting better conversions and also helps you in winning the Buy Box, which is another important feature that influences your sales. But while calculating the price, do make sure to include all the expenses like the cost of the product, shipping and packaging charges, taxes, etc; to ensure that you do not incur losses.
4. Use Amazon FBA Seller Tools
Managing every aspect of your Amazon account can be very overwhelming at times. There are so many key areas to focus on that you may end up missing out on a few crucial points. And with the ever-growing seller base on Amazon, people are now actively looking out for automating their tasks. Using FBA seller tools not only automates your work but also provides you with essential insights and analytics to understand your Amazon seller business better. There are tools available for feedback tracking, inventory management, product research, keyword research, pricing, filing taxes, shipping, etc; that make your life a lot easier as an Amazon seller. Optimizing your work allows you to focus on more relevant areas and in achieving an improved Amazon Best Seller Rank.
To learn more about the various seller tools available, click here – Best Amazon Seller Tools for FBA in 2020.
5. Keep an eye out on your daily sales
If your product is selling and has consistent day-to-day sales, then you should be able to see an improved Amazon Sales Rank. Having consistent sales is essential for long term growth as a seller on Amazon, as it reflects that your account is in good health. If you notice any sudden spike in your sales figure, then do give it a close look and try to understand the underlying reason so that you can make it beneficial for your business.
It is quite clear that the single most effective way of bettering your sales rank on Amazon is by increasing your sales. While this seems quite simple in theory, a lot more goes into it in reality. But with this article, we have covered all the important aspects pertaining to the Best Sellers Rank on Amazon. If your product tops the particular category or ranks well, then that directly affects your organic ranking on Amazon, as well as in improving your profitability. The more efforts you put into your Amazon account, the better your sales rank will get over time.
Do write in to us at Seller Lift if you feel we have missed out on something or if you want to know more about our products and services.