In a nutshell, the more visible your listing becomes, the bigger the chances of you getting a sale.
By utilizing Amazon Sponsored Products, you are leveraging the fastest and easiest way for your listing to appear on Amazon’s search result for a specific keyword related to your listing.
Though there are organic ways that you can use to attain this highly coveted spot, doing so takes time. And in the world of e-commerce, every second that your listing is not visible to your target audience, someone else is closing a sale that should have been yours.
A viewer is someone who just wants to look around Amazon in the hope of finding a good buy. A buyer on the other hand is fixated on a specific product and is “ready” to purchase said product.
Buyers go to Amazon because it’s convenient to them. All they need is to type in a keyword and the results for the product that they are looking for is instantly showed to them. By leveraging Amazon PPC, your listings are immediately shown to these buyers.
Factor in engaging product descriptions and the right pricing, and the chances of converting your listing is heightened.
When a listing is targeted for an Amazon PPC campaign, several factors will soon come to play in reaction it it having better search result visibility.
- Better click through rates
- Better conversion rates
- Increased reviews/feedback
And you know what, all of which are important organic ranking factors for Amazon’s search algorithm!
So by implementing an effective Amazon paid advertising campaign, you are also indirectly improving the status of your listing organically.
This ensures that your listing has enough juice to still appear in the search results even after its PPC campaign has ended.
Unless you’re an expert at Amazon optimization, hiring a PPC company to do it for you is your best option.
Of course, you can choose to learn and implement it yourself. But with PPC being a specialized field, wouldn’t you rather leave it to the experts?
A professional PPC management company will: