Multiple Amazon Seller Accounts: Exploring its pros and cons

Multiple Amazon Seller Accounts: Exploring its pros and cons

Having multiple Amazon seller accounts is but the next logical step for anyone doing well as an Amazon seller. With thousands of retail opportunities waiting to be exploited, having another seller account could possibly double the monthly income you currently have from the platform.

But then again, is it possible? And more importantly, does Amazon allow it?

So if you’re asking yourself the question; “can i have multiple amazon seller accounts?” let’s go see what Amazon has to say about it.

Multiple Seller Accounts On Amazon: Is it allowed?

If you head to Amazon’s Prohibited Seller Activities and Actions page and scroll down a bit, you will see that, and I quote;

“Operating and maintaining multiple Seller Central accounts is prohibited.”

So that’s an outright no, yes? Well not exactly as the last part of the statement says;

“If you have a legitimate business need for a second account, you can apply for an exception to this policy.”

So it is a yes then? Yeah, somewhat.

If you ask me, this cryptic content they have is completely understandable. With Amazon having to deal with brands and the legalities associated with them, it has to protect itself with content that was crafted, I assume, by lawyers.

Because if it weren’t, then the answer to the question “are multiple amazon seller accounts allowed” would have been just a simple “yes”.

How To Open Multiple Amazon Seller Accounts

Multiple Amazon Seller Accounts: Exploring its pros and cons

To directly answer your question, yes, there is a way for you to open multiple Amazon seller accounts. But before you can, you must;

  • Send a request to Amazon asking to create another Amazon Seller Account
  • Explain/legitimize the need for you to create another account
  • Wait for your request to be approved

And in order for your request to be approved, the following terms must be met, and I quote;

  • You must have a separate bank account for each Seller Central account. We will not approve multiple Seller Central accounts that use the same bank account within the same region. If you sell across regions (for example in North America and Europe), you may use the same bank account for your Seller Central accounts as long as your accounts are linked through Amazon Global Selling.
  • Each account must have a separate email address.
  • The products and services sold in each account must be different.
  • Your Performance Metrics must be in good standing.

You then wait for at least 2 to 3 business days to know if your request was granted.

The Pros And Cons Of Having Multiple Seller Accounts On Amazon

Multiple Amazon Seller Accounts: Exploring its pros and cons

I admit I did not do any concrete research on this, but based on personal experience, here’s what I think.


  • The ability to diversify your online business
  • More revenue earning potential


  • More time needed to track and streamline your accounts
  • The possibility of one account not doing well, thus eating up your time and money
  • Risk of having all your accounts suspended if you don’t legally apply for second account

If you’re ask me if it’s worth having multiple amazon seller accounts, well I really don’t know as that completely depends on you.

Don’t get me wrong, it is a very profitable undertaking, but only if you have the time to devote to it, and if you have a clear understanding on what product will bring in money.

Personally, unless I am 101% sure that I have exhausted all the revenue potential on my main Amazon account, I wouldn’t even entertain the notion of creating another one.

Remember, creating another one entails you to go back to the start. Meaning, you will have to go through the entire product research, sourcing suppliers, Amazon SEO for content creation, etc.

Now if you have the time and resources to do all of these, then by all means apply for another seller account. If not, just devote your time and effort to maximizing the one you have now.

But if you really want to regardless of whatever limitations you have, then just do it legally and go through the entire process just to be on the safe side.

How To Create Multiple Amazon Seller Accounts Without Asking Permission From Amazon

Uhm yeah, I know that some of you can be a bit stubborn and fancies the thrill of getting around Amazon’s policies. Let it be known though that I, and the rest of us at Sellerlift, does not in any way support or condone this option.

So why include it on this post you ask?

Well, if we’re not going to do it, others will. At least on this post, we specifically WARNED you NOT to do go down this route.

Ok, Let’s start then.

The most important thing you need to understand is to keep your accounts separate. This means that every aspect of your seller accounts must be kept separate from each other.

And yes, I do mean everything!

Each account must have separate:

  • IP addresses
  • Computers
  • Phones
  • Points of contact
  • Staff members (with limited access to accounts)
  • Tax ID numbers
  • Entities (LLC, etc.)
  • Domains and hosting companies
  • Phone numbers
  • Email addresses
  • Physical locations
  • Warehouse addresses
  • Product spreadsheets
  • Branding

Seems like a lot of work huh? And yes, it is!

That’s why I suggested to not use this option and to just apply legally for multiple amazon seller accounts.

Not only will it save you the hassle of going through all those things above, it also won’t get ALL your accounts SUSPENDED if caught.

To End….

Though having multiple amazon seller accounts could increase your ROI by half, it can also eat up all of your time. Keep in mind that managing one seller account already can be a full time job, what more two?

But then again, that’s just me speaking. And with the limited time and money I have, I really don’t have any inkling of opening a second one. But like I said earlier, if you have the time and resources to start another Amazon seller account, then by all means, do so!

So, did you find this article helpful? Did it answer some questions you may have regarding multiple seller accounts on Amazon? Or maybe you have anything more to add?

Regardless, feel free to leave your thoughts on the comments section below.

As always, have a great day, and see you next time.