What I did years ago was to send a buyer an email after he/she purchased a product on my Amazon store. Aside from a quick thank you for his/her purchase, the email also included a request for a product review.
This was my method when I first started out till a few years back, and it did get me enough reviews to cement a sort of credibility for myself and my Amazon business in general.
But as my business grew, and as more people started buying products from me on a daily basis, creating and sending those emails started to stack up and ate a huge chunk of my daily life.
It didn’t bother me at first as I enjoyed seeing my business grow, and the fact that I was earning more than just beer money was a welcome development for me. But with said growth came volume. And it reached a point where I had to choose to either hire an assistant, or find other ways to streamline my email messaging campaign. I chose the latter.
In this article, allow me to dissect how the entire process works, and the factors involved, that can make or break your Amazon business.
How Amazon Reviews Work And Why They Are Important
How Search Algorithms Work
When you search for something on Google, you are given a series of results based on the words you typed in, yes? These words are referred to as “keywords” or “key phrases”.
Google goes through all the websites in its database and finds the closest match for the “keyword” or “key phrases” that you typed in. And in order for a website to be considered as relevant to what you searched for, a website must have “authority” over that keyword. The bigger the authority a website has over a “keyword” or “key phrase”, the higher it will appear on the Google’s search result.
This same things goes for Amazon. Every time a user does a product search on Amazon, it’s algorithm looks for products that are relevant to the keyword used. And how Amazon rates each product for “authority” is based on product reviews and/or feedback.
So as you can see, the more feedback/review you product has, the better the chances it will have to appear in the first page of Amazon’s search result.
Business Psychology: Convincing Customers To Give You A Review
The only way to get reviews from all your customers is to send them an email and ask for one. But if you think it is as simple as that, then you are mistaken.
Asking your customer for a review is an intricate process that involves effective marketing, as well as “humanizing” your online profile in order to form a sort of relationship with your customer.
You can achieve this if you streamlining how;
- You contact your customers
- You address and position your after sales support
- You present yourself as a business person and not just an online account
If you noticed, most of what I’m saying here falls more on psychology rather than actual tips. And yes, they are. What most Amazon sellers fail to realize is that;
“an effective business campaign is not just about sales, but building long lasting relationships with consumers”
This is why big businesses spend millions on their company image. Always keep in mind that how consumers perceive your business can be a huge determining factor between them buying from you or your competition.
Now that we’re done with the psychology part, let’s move on to….
How To Format Your Email Campaign In Order To Get A Review
This is how I do my email campaign on Amazon to get reviews from those that purchased something from me.
I start with;
Email #1: First contact (Thank you email)
Remember, you want to humanize your business. And nothing is more human than the thought of being grateful to someone, right?
You can format your first contact email like this:
Hi (name of buyer)
I’m (your name) from (name of business) and I would like to say thank you for purchasing our (name of product). Your purchase is now being processed and will be ready for shipment in a few hours.
By the way, this is the first of three emails you will be getting as part of our after sales support. Though we are but a small company and have limited resources, we try to make sure that our customers are well taken care of.
Anyway, if you have any questions about your purchase, or about our company, please don’t hesitate to send us a message.
Goodbye for now, and I hope you are having an awesome time!
(name of seller)
(name of company)
Email #2: Follow Up Email (Probing Email)
Your second email should be sent 5 days after your customer receives his/her purchase. This email can be used as a way to;
- Assess customer satisfaction regarding purchased product
- Ask customer for a product review/feedback
- Cross-sell platform
- Further establish a relationship with your customer
You can format your second email like this:
Hi (name of customer)
It’s (name of seller) again from (name of business)
It’s been a day after your (name of product) has been delivered and I would like to know how are you liking it so far? Are you satisfied with it? Did the delivery went smoothly?
Rest assured that if you have any problems with your (name of product) that we are here for you. So don’t hesitate to send us an email if you have questions or complaints, and we will get back to you ASAP.
Anyway, I attached a PDF file on this email. It contains a guide on how you can maximize the use of your (name of product). Just download the guide and tell us what you think of it. And if you want more of it, just send us an email.
Oh, one last thing if you don’t mind.
The only way for small businesses like ours to survive Amazon is for us to get our products seen by more users. So if it’s not too much to ask, could you please take time to send us a product review? Doing so will help us become more visible on Amazon and hopefully get more traffic to our business page.
So again, and if it’s not a hassle, please take time to do so. We will appreciate the effort tremendously.
Hope you’re having an awesome time!
(name of seller)
(name of business)
Again, the feel is personal and must never be a sales pitch. If you’re itching to sell more products, then discreetly sneak it into the PDF file that I mentioned.
The way I format the PDF files I sent is that;
- I look at all my products on Amazon
- I check to see which products can be bundled with what
- I try to find ways on how to use a certain product with another
So basically, you do not directly suggest a product to your customer, but rather suggest other products that he/she can use with the one he/she bought. This eliminates the feel that you are trying to milk him/her for all his/her money.
Do you get my drift?
Email #3: Closing Email
Hi again (name of customer)
It has been almost 2 weeks since you received your product. Have you tried the suggestions we gave on the PDF file? If yes, how did it go? And have you found other ways of using your (name of product) that we should know of?
Anyway, I am sending this email to just check up on how things are going with your (name of product) and to once again say thank you from buying our (name of product).
As always, if you have any questions about your (name of product) or our business in general, don’t hesitate to send us an email. We want all our customers to be happy with their purchase, and would address any issue swiftly.
Also, we’re you able to send us a product feedback for your (name of product)? If not, please do so as every feedback we get helps our small Amazon business become more visible to more users.
As always, I hope you are having a wonderful day!
(name of seller)
(name of business)
As you can see, it is formatted in a very casual way, void of any obvious marketing lines. The idea is to try and introduce yourself personally to your customer in the hopes of “humanizing” your online business.
As this is your first contact with your customer, keep the introduction short and casual. Don’t worry as you still have to more emails to send and have lots of time to market your Amazon business.
That being your last email doesn’t entail that it would be the last time you’ll send that customer an email. Remember, we are only talking about how to get an Amazon product review for his/her purchase.
I can teach you how to come up with effective Amazon marketing/branding email campaigns that can get you sales, but I’ll save that for another article.
Going back the the meat of things, how are you finding the article so far? Do you find it helpful? Do you find the process easy to follow?
Do you want to make it easier?
Email Sequencers: Why Are They An Indispensable Tool For Amazon Sellers?
Let me start by explaining what an email sequencer is.
An email sequencer automates the entire process that you read above. It automatically sends your first contact email the moment a sale is made and sends the other two on the dates that you specified.
Email sequencers save you from;
- Checking your Amazon account everyday if a sale was made
- Manually sending emails every time a sale is made (what if you suddenly get 200 purchases in a day?)
- Having to monitor which customers needs to be sent what email and when
SellerLift is our own Amazon feedback management software, We developed this program after working with number of sellers.
Using SellerLift is easy. All you need to do is;
- Connect SellerLift to your Amazon account
- Create the content for the three emails
- Set the time as to when each email is sent
I tell you, if you’re an Amazon seller that is serious about doing business on the platform, then SellerLift is a must have tool for you.
Anyway, I hope that I have clearly explained how to get an Amazon review without you sounding needy to your customer.
If you have anything further to add to this article, feel free to do so on the comment sections below. And if you think that this article can help newer Amazon sellers, or even those that wants to get into Amazon, then by all means share it with them.
Anyway, till the next article. Have an awesome day!